A 'difference maker': How the Grove Collective came to thrive in this era
RebelGrove.com – The Rebels are arguably the top transfer portal destination in the country, restocking the roster with power-conference veterans while retaining key roster pieces. Through winning, culture and the Grove Collective, Ole Miss is not just using a niche but creating one unique to its brand.
In Latest Senate Hearing on NIL, Collectives Get The Shot
Washington Post – On Tuesday, the Senate Judiciary held the 10th Congressional hearing on name, image, and likeness (NIL) rules in college sports. Seven witnesses — including NCAA President Charlie Baker, Big Ten Commissioner Tony Petitti, Grove Collective Executive Director Walker Jones and Notre Dame athletic director Jack Swarbrick — convened on a panel for a two-and-a-half-hour session.
'Our Fans and State Own Our Team': Lane Kiffin Praises Grove Collective, Ole Miss Supporters
SI.com – The Ole Miss Rebels reeled in one of the premier defensive line classes in the country on Early Signing Day, thanks in large part to a well-oiled NIL collective that has the full support of fans.
Ole Miss athletes, firms aid Oxford at Food Bank event
Oxford Eagle – Wheels Up, the Grove Collective, and The Brandr Group collaborated for a community service day in Oxford on Oct 11. As part of Wheels Up’s Meals Up initiative with Feeding America, Ole Miss student-athletes assembled at Pine Lake Church to distribute meals to over 500 needy families.
Ole Miss' Keith Carter believes Rebels have done a great job in NIL compared to SEC peers
Clarion Ledger – Athletic director Keith Carter said the job the Rebels have done with NIL is one to be noticed. “I think our collective is doing a fantastic job,” Carter told reports Tuesday at a media event for the Chick-fil-A Peach Bowl.
The Grove Collective is a Founding Member of The Collective Association
Rebel Walk –As the world of NIL (Name, Image and Likeness) and collectives continues to evolve, seven NIL entities — including The Grove Collective at Ole Miss — have joined together to formed The Collective Association, nicknamed “TCA,” as it was announced Wednesday.
Group Licensing Opportunities Continue To Grow For Student Athletes
Forbes –Group licensing allows brands to easily work with multiple student athletes to use their name, image and likeness for promotional purposes. From jersey programs to fan subscription boxes, group licensing is being used in a variety of ways since student athletes gained the right to profit from their NIL.
Ole Miss Grove Collective Ranked as Top 10 Most Ambitious NIL Program
On3 – The Grove Collective total fundraising remains one of the top reported totals in the NIL collective market. While Jones hammered home the importance of donors contributing to The Grove, he made sure the collective was locating revenue outside of the fan base.
The Grove Collective to sell custom beer at Ole Miss' athletic events for NIL
On3 – The Grove has long been one of the top tailgating grounds in college football. Starting this year, beer sales inside Vaught–Hemingway Stadium will benefit the collective. The Grove Collectivehas partnered with Circle & Square Brewing Company to release Full Ride Gameday beer.
The Grove Collective Partners with Foundry Distilling to Launch First Ever Branded Vodka
TGC – The Grove Collective and Foundry Distilling have entered a unique partnership with the launch of a collective branded vodka. As part of this partnership, The Grove Collective will receive a percentage of all revenue from the sale of The Grove Collective Vodka.
Ole Miss football sees opportunity. And the entire Rebels community is seizing the moment
The Dispatch – … There’s Ole Miss, who is sitting as pretty as anyone and is knocking on the door of college football’s elites, having won 28 games over the last three years and in its second New Year’s Six game in that span. The nation has taken notice of what’s being built in Oxford.
The Grove Collective executive director Walker Jones answers questions about major Ole Miss NIL initiative
24/7 – Executive Director Walker Jones of The Grove Collective was kind enough to answer Inside the Rebels readers’ questions in this exclusive Q&A. The Grove Collective is the NIL arm whose purpose and intent is to build a stronger athletics program at Ole Miss through NIL initiatives and opportunities for student-athletes.
Party in the ‘Sip: Grove Collective and Brick Watch Company announce partnership
Rebel Walk – On Monday evening, the founder of Barstool Sports, Dave Portnoy, announced a deal with the Grove Collective with his watch company, Brick Watch Company.