the collective
in the news
Grove Collective to Sell Custom Beer at Athletic Events in Partnership with Circle & Square Brewery
Oxford, MS – The Grove Collective and Circle & Square Brewing Company have entered a unique partnership with the launch of Full Ride Gameday Beer. As part of this partnership, The Grove Collective will receive all profits from the sale of Full Ride at any University of Mississippi athletic events.
“We see this is a unique opportunity to generate funding for The Grove Collective,” said Walker Jones, executive director of The Grove Collective. “This will be one of the first partnerships of its kind for any SEC school’s NIL collective. We hope that Rebel fans everywhere will buy Full Ride knowing that they are helping to create more NIL opportunities for our student athletes.”
Full Ride Gameday Beer is easy-drinking and well balanced, perfect for the game or the Grove. It will be available for purchase this fall at Vaught-Hemingway Stadium, Circle & Square Brewing Company’s taproom at 100 Depot Street in Oxford, MS, and in retail stores and restaurants throughout North Mississippi.
“This type of partnership is one of the main reasons we wanted to start a brewery in Oxford,” said Sumner Abraham, one of the founders of Circle & Square Brewing. “It’s an innovative collaboration and we are honored to be a part of it and thrilled to contribute to
the future success of Ole Miss’s student-athletes.”
About Circle & Square
Circle & Square Brewing Company is Oxford’s first microbrewery. Every ounce of their beer is brewed, bottled, kegged, and canned at their brewery at 100 Depot Street in Oxford, MS. Their taproom will be open to the public in late August. More information can be found at www.circleandsquare.beer.
About The Grove Collective
The Grove Collective is the official NIL collective of Ole Miss. This partnership was created to support Ole Miss student athletes allowing them to be compensated for licensing and use of their publicity rights. Within two years of NIL laws passing, The Grove Collective was named one of the top 10 “Most Ambitious Collectives”, raising over 10M in funding and securing partnerships with nationally leading brands.
MEDIA CONTACTS
Circle & Square Brewing Company
Sumner Abraham
sumner@circleandsquare.beer
(662) 205-0128
The Grove Collective
Walker Jones
walker@thegrovecollective.com
(662) 816-2689